I posted a note back in July with a bit of a warning – that the Middle-Adult ministry today is not the same as it was 30 years ago, and that if the church doesn’t address the aging Boomer generation, it is missing a huge opportunity [July 5, 2007: Here They Come.] I don’t know if it’s the fact that my birthday has arrived and I am smack dab in the middle of that generation – or it it’s because more research is being published – but I find that my warning is being confirmed.
In a number of studies published by the Leadership Network [www.leadnet.org] top innovations in Older Adult Ministry are being reported. While the standard understanding has been that Youth are the prime target for church ministries, and Youth ministry is the second or third hire on a church staff, the facts are that people “over 65 now outnumber teenagers nearly two to one.” The “graying of society” is now understood as a social revolution. Yet, very few churches have targeted ministries for middle to older adults.
While the focus on youth has been driven by the idea that youth are the most apt to be receptive to the gospel, churches that are targeting Middle-adults are finding that there is even greater spiritual interest and receptivity among the “grey” generation. In fact, people over 50 are living longer and want to make a difference in the second half of their lives. The name “boomer” is being replaced with a new title: “the finisher generation” as the middle-adults have every intention to finish well.
In reporting on this phenomenon, Dr. Amy Hanson, one of the researchers for Leadership Network just published an article with a title that sounds the warning once again: Prime Timers: Older Adults Moving Outside Churches To Serve. On the other hand, Churches who recognize the age explosion are creating strategic, innovative ministries that are well worth attention. I would strongly recommend Amy Hansen’s whole report: Churches Responding to the Age Wave: Top Innovations In Older Adult Ministry … downloaded for free from the Leadership Network resource webpage: www.leadnet.org/resources.asp.